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How a Weyerhaeuser unit executed a winning strategy using Desert Storm's fast-cycle, strategic action approach
STRATEGY & LEADERSHIP JULY/AUGUST 2004 ISSUE VOL. 32, NO.4
Leland Russell, Joyce Jaffe Reynolds, Sudhir Chadalavada

This case of Weyerhaeuser Building Materials use of GEO Group’s methodologies provides an example for businesses that are faced with a daunting challenge: How to develop and execute strategies in a complex, rapidly changing business environment, when timely implementation is an important key to success.


Thinking Strategically: A Golden Opportunity (Russell)- Organizations that succeed long-term may or may not have the deepest pockets, or the latest and greatest tools, or even the most qualified and educated people. But invariably they have one thing in common—superior strategic thinking about their competitive challenges.


Focusing Sharply: The Antidote to Resource Limitations (Russell) - The antidote to resource limitations is focusing on Centers of Gravity—areas that will have the greatest impact for the resources expended. When you identify Centers of Gravity and precisely define how you want to affect them, you can sharply focus your available resources to rapidly and efficiently achieve your goals.


Moving Quickly: The Key to Successful Execution (Russell) - Unless you stay ahead of the change curve, time is not on your side. Whether you are launching a new product or reshaping your organization, the faster you move, the higher your probability of success. Speed wins!